Peregrine Diamonds /
2010 / Mineral Exploration
Peregrine diamonds is an explorer and developer of diamond mines in Northern Canada.
Peregrine Diamonds approached us to redevelop their website to launch in conjuction with a large work programme for their flagship, Chidliak project, the company wanted an updated website and visual identity to mark their past successes, and to create a platform for the future.
Our approach began with an audit of website information, identifying high-value content, and designing the website pages to guide users to those key pieces of information. We then overhauled the visual identity used within the website to incorporate themes of the arctic and exploration.
Website Home Page /
The design approach draws inspiration from the two crystals common to the Canadian north: Diamonds, and Ice. Colours are a blend of deep blues and greens of glacier ice, while facets and fragments of cut diamonds lend inspiration. Complementing those themes are pseudo-technical line art which draws inpiration from diamond cutters technical diagrames, and from location plots on survey maps.
Website and IA
Home Page /
About Us Page /